Ecommerce marketing is the process of making sales by building and raising consciousness about an online store’s product offerings and brand. The same tactics of traditional marketing can be applied to ecommerce marketing in a digital realm, as it allows businesses to reap the benefits from those who are in the mindset to buy. An online market is a busy place, and it is ever-growing in popularity. Ecommerce marketing is a great way for stores and organizations to tap into that growing power, creating advertisements that guide consumers to an ecommerce website. Ecommerce marketers can leverage digital content, social media platforms, search engines, and email campaigns to attract visitors and promote purchases online. Estores must utilize all of the above digital channels to advertise all of its products and grow the business. Channelizing on different platforms will open the consumer up to a new world of purchase opportunities and will help them become familiar with your particular brand in the meantime. All in all, ecommerce website marketing is often seen as a win-win situation.