Here is how Investopedia defines the term:  “Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.” But this definition is missing something really important. Let’s make it more simple and clear:  “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.” Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth.  Imagine you’re going to meet someone for the first time with an intention to build a good relationship. What should you do to make that person like you instantly because you’re not going to get a second chance? Will you succeed if you meet that person and say things that are boring or meaningless?  People tend to like you more when you make them happy, no matter how you do that. Just like the offline world, your social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others. Your social media marketing efforts will produce no results if your story isn’t worth sharing